What is a Trademark? A United States trademark is a word, phrase, or logo that identifies the source of goods or services. Trademark law protects a business' commercial identity or brand by discouraging other businesses from adopting a name or logo that is “confusingly similar” to an existing trademark.

A trademark is an intellectual property right that aims to protect a brand’s rights in its logo, or however it conveys its brand. This means trademark is a property right that protects intangible property, or property that doesn’t exist in the physical world. An example of physical property is a car. Intellectual property, on the other hand is the Ford logo. Trademark laws protect a business owners’ exclusive right to use unique trademarks which is important to establishing their brand.

Attorney at Woodward, Pires & Lombardo, P.A. are passionate about protecting your business and its assets, including trademarks and logos. Don’t risk losing your brand. We can help you find trademarks for your business and, in addition, help you avoid infringing other’s right of their trademarks.

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