Smart Startups

Know and protect the value of your logo.

Starting a new venture, whether it be a charity or for-profit, comes with innumerable considerations. One that’s often overlooked is the intellectual property rights of the venture’s logo.

A few quick internet searches will provide a pile of articles and blog posts on the importance of quality logos. In fact, some of these articles and blog posts detail and provide varying degrees of credible studies concluding some logos are so powerful they can evoke certain feelings like hunger and serenity.

While many new ventures will spend a considerable amount of time exploring names and logos, it is just as important to also spend the requisite amount of time ensuring it will end up owning the logo it worked so hard to develop.

Read the full article here.